Digital Marketing is a widely used term today. A lot of people are speaking about digital marketing.
In this article, let us understand the following concepts:
- What Is Digital Marketing?
- How Is Digital Marketing Different From Traditional Marketing?
- Digital Marketing Tactics
- Demand of Digital Marketing
Understanding the term “Digital Marketing”
Digital Marketing is made up of two words Digital and Marketing. Digital means the signals that is 0’s and 1’s which are used in digital world. Marketing means the process of promoting/selling your business services and products. The Marketing which is performed with the help of digital channels is known as Digital Marketing.
In Digital Marketing, the marketers connect with the customers and the potential customers via Social Media Platforms, Websites, Blogs, Emails, etc. Digital Marketing is thus performed over Internet and also known as Internet Marketing/Online Marketing.
How Is Digital Marketing Different From Traditional Marketing?
Traditional marketing involves advertising in news papers, radio, TV, billboards, flyers, etc.
Assume that a business gives an advertisement in a leading newspaper. Now, lets understand how much impact will this advertisement create.
Is this advertisement only specific to the target audience?
No, this will cover all the people who read that particular newspaper. This means you are randomly trying to promote your business.
Also, for how many days will your advertisement be active? The advertisement will be printed in the paper only for a day for which the payment is made. This means that readers won’t be able to see your ad next day, unless you pay.
Also in this digital era, how many people actually see advertisements in news paper? The answer is very few.
Now, lets assume that the same business is using digital marketing to promote it’s business. The business made a Facebook page and started putting posts to promote the business there.
How many days will the posts remain there?
Forever, unless you delete the page or post.
Also, the business would be able to target a set of audience while using digital marketing as a channel of marketing. The user reviews, comments and likes on the posts will remain forever. This is one of the best advantage of having digital assets for your business.
What is a digital asset?
A digital asset is a form of asset which has no physical presence and is present just digitally. Both businesses and individuals can have digital assets.
Digital Marketing Tactics
Digital Marketing comprises of various tactics like:
1. Search Engine Optimization (SEO)
2. Social Media Marketing (SMM)
3. Search Engine Marketing (SEM)
4. Content Marketing
5. Email Marketing
7. Affiliate Marketing
8. Pay-per-click advertising
9. Marketing automation
10. Online Reputation Management
Demand For Digital Marketing Is Increasing
With the increase in the number of internet and mobile phone users, the scope for digital marketing is increasing exponentially. There is a huge gap between the demand and supply of digital marketing professionals too. It is expected that by the end of 2020, there would be more than 1,50,000 digital marketing jobs.
A lot of businesses are doing digital marketing as it is more efficient and effective way of marketing. To know the reasons of why should businesses do digital marketing, you can read Why should businesses do Digital Marketing?