“Digital Marketing” is made up of two words Digital and Marketing. “Digital” means the signals that is 0’s and 1’s which are used in Computers. A computer is a Digital machine. Marketing means the process of promoting/selling your business services and products.
The Marketing which is performed with the help of Digital Device like Computer or any other digital technology is known as Digital Marketing.
In Digital Marketing, the marketers connect with the customers and the potential customers via Social Media Platforms, Websites, Blogs, Emails, etc. Digital Marketing is thus performed over Internet and also known as Internet Marketing/Online Marketing. Digital Marketing comprises of Search Engine Optimization (SEO), Social Media Marketing (SMM), Search Engine Marketing (SEM), Content Marketing, Email Marketing, etc.
With the increase in the number of internet users, the availability of the target users is also increasing and companies are focusing to attract more number of internet users through digital marketing.
Also, the Digital India movement aims at Digitizing India. With Digitization in every sector, the marketing sector is widely going to use Digital Marketing to reach the massive amount of internet users in India.
A lot of businesses are doing digital marketing as it is more efficient and effective way of marketing. To know the reasons of why should businesses do digital marketing, you can read Why should businesses do Digital Marketing?