Malhar Barai Journey – From Software Engineer to Marketing Head

Expert Speaks - From Software Engineer to Marketing Head - Interview with Malhar Barai

After interviewing Sourabh Rana and Himanshu Sharma, I got this wonderful opportunity to interview Malhar Barai.  In this interview, let us understand more about his journey and learn from his words. Who is Malhar Barai? Malhar Barai is the Head of Marketing for APAC & India at Tech Mahindra. He has more than 17 years … Read more

4 Ps of Digital Marketing – Marketing Mix in Digital Era

4 Ps of Digital Marketing

One of the most crucial strategies in marketing is the “Marketing Mix”. The 4 Ps of the marketing mix are used widely & no marketing campaign can succeed without actually considering the 4 Ps – Product, Price, Place, Promotion. But in this digital era, digital marketing has become normal marketing. So, are the 4 Ps … Read more

6 Reasons Why Businesses Should Do Digital Marketing

Why should businesses do Digital Marketing?

Digital Marketing is the new age marketing.  With the increase in the influence of the internet in our lives, the scope of digital marketing is increasing day by day.  India has a huge population of around 1.3 billion people. Out of this vast population, more than 34% of people are now using the internet. What … Read more

What is Digital Marketing?

Digital Marketing is a widely used term today. A lot of people are speaking about digital marketing. It’s a buzzword today and everyone wants to do it. Students want to learn it and make a career in it. Professionals working in a particular field want to learn digital marketing and make a career switch. Big … Read more