Product Management | Design Thinking
Jainish Shah 
After interviewing several marketing experts, today I have a special expert Saurabh Bajaj from Britannia Industries. Having grown up using Britannia’s products, I feel fortunate to interview a person heading Britannia’s dairy portfolio. Before beginning the expert speaks interview with Saurabh Bajaj, let me introduce him for you all. Who is Saurabh Bajaj? Saurabh Bajaj … Read more
In this Expert Speaks section of my blog, I have been publishing interviews of the industry leaders and experts in marketing, sales, or digital marketing. COVID-19 has changed the way businesses use to operate and there is a surge in IT jobs. IT professionals are not only getting multiple offers or freelancing opportunities but are … Read more
I started learning Power BI recently. While going through videos on YouTube, almost every person said one thing “You can connect Power BI to a wide range of data sources”. But most of them connected it with some Excel sheet to give a hands-on of the powerful business intelligence tool – POWER BI. I also … Read more
“FREE” is the keyword that would have attracted and brought a lot of you here. While a lot of you would have visited this blog after reading “Learn Digital Marketing” in the title. In either case, you won’t be disappointed if you genuinely follow what you are going to read below. But before even thinking … Read more
CRM is a word widely used in the field of sales & marketing. CRM helps you boost your sales. As per Salesforce, CRM applications can help increase sales by up to 29%, sales productivity by up to 34%, and sales forecast accuracy by 42%. But what exactly is a CRM? In this article, we will … Read more
Digital marketing is all around & everyone wants to do it. Students want to learn it, professionals want to switch to digital marketing, trainers want to teach it & brands want to leverage it and get the most out of it. In a country like India, the growth in digital marketing is quite obvious too. … Read more
When I discovered Sooraj’s profile on LinkedIn, there were 2 key things that grabbed my attention – his education in Finance and successful career in Marketing & the other one is “Lenovo” because I use Lenovo’s laptop. He was marketing manager at Lenovo then. I thought that I will talk with him and I pinged … Read more
I always thought that invoices are something that only businesses use; until a client asked me for an invoice. Yes, that might sound dumb! But that’s how we learn. It is rightly said that necessity if the mother of invention. When a client asked me for an invoice, I started looking on the internet for … Read more
Are you putting enough Instagram stories? Or are you struggling with it? I know many individuals/businesses who post awesome content on their Instagram Page but do not leverage stories. Instagram Stories cannot be ignored. They can act a key catalyst for you Instagram growth. As per a Hootsuite’s report, more than 1 billion people use … Read more
Till now, I have interviewed marketing experts who have worked in various domains like banking, insurance, retail, etc. Today for the first time in the Expert Speaks interview series, we have someone very senior from the Aviation industry – Mehar Sridhar, AVP – eCommerce & Digital Marketing at Jazeera Airways. Let me give you a … Read more